隐私政策Privacy Policy



Blue Girl Beer(also referred to as “ABI,” “Company,” “we,” “us,” or “our”) respects the privacy and personal information of our users (“user” or “you”). This privacy policy (the “Policy”) explains how we collect, use, disclose, and safeguard your information when you visit our mobile application (the “Application”, including but not limited to any mobile applications or mini programs that hyperlink to this Policy and are available for download in the Apple App Store, Google Play Store or any other third party app store, or are pre-installed on third party devices or other platform), , along with the rights you are entitled to. We will use this Policy to explain the relevant details, including the following:

  • - By accessing, visiting or using our Application, you warrant and represent that you have read, understood and agreed to this Policy. If you disagree with anything in this Policy, you must not use or access the Application.
  • - Whilst using some features, we will collect your personal sensitive information after obtaining your consent. Unless it is required by the relevant laws and regulations for you to provide such information, refusing to provide such information will only result in your not being able to use the specific functions relating to such information, but does not affect your normal use of other functions of Application.
  • - We may periodically make changes to this Policy as we update or expand our Application. We will notify you of any material changes to this Policy by notifying you via the email we have on file for you, or by means of a notice on our Application in advance of the effective date of the changes. If you do not agree to the changes, you should discontinue your use of the Application prior to the time the modified Policy takes effect. If you continue using the Application after the modified Policy takes effect, you will be bound by the modified Policy.
  • - You can access, correct and delete your personal information through the instructions listed in this Policy, or you can withdraw your consent, cancel your account, report complaints and manage your privacy settings.

For more detailed information on the above, please refer to the relevant sections in following index:

  • 1. The Information We Collect
  • 2. How We Use Information
  • 3. The Location and Time Period of Storing Information
  • 4. Information Security
  • 5. Protection of Minors
  • 6. Transfer of Data to Third Parties
  • 7. Your Rights
  • 8. Amendments
  • 9. Others
  • 10. Contact Us

1. The Information We Collect


In the process of using the Application, we will, in accordance with the following ways, collect information provided by you during the use of the Application or information generated by the use of the Application, in order to provide service to you, to optimize our service and protect your account security:

  • 1.1.Registration information. When you register with Application, we will collect your Wechat IP, Nickname, Profile Picture, Phone Number, City location, Gender, etc. in order to assist you with completing Application registration and to protect your Application account security.
  • 1.2.Device and Log Information. When you use the Application, in order to ensure the normal use of our Application, to maintain the normal operation of our Application, and to optimize and improve our service and protect the safety of your account, we will collect information about your device model, operating system, unique device identifier, login IP address, Application version number, access network mode , type and status, the quality of your network, equipment accelerators (such as gravity sensing equipment), operation logs, service logs (such as the information you search or browse on Application, or the information about service failure, referrer URLs etc.) and other log information. Such information is required to provide you with service and are basic information which must be collected, and such separate device and log information cannot identify a specific natural person.
  • 1.3.Location Information. We will obtain your independently consent prior to recording your location information, for the purpose of providing you with specific service. Such information is sensitive information, refusing to provide such information may only result in you being unable to use certain functions, but does not affect your normal use of Application’s other functions.
  • 1.4.Order Management information. When you use the Application to order specific goods or services, you need to provide at least your consignee ’s name, address, and contact phone number. At the same time, the order will contain the information of the goods or services you purchased, order number, and order creation time, payment amount. Such information is collected to help you successfully complete the transaction, protect the transaction security, query order information, provide customer service and after-sales, and other purposes that we clearly informed.
    订单管理信息。当您使用应用中订购具体商品或服务时,你需要至少提供您的收货人姓名, 地址,联系电话, 同时该订单中会载明您所购买的商品或服务信息,订单号, 订单创建时间,支付金额。 收集这些信息是为了帮助您顺利完成交易、保障交易安全、查询订单信息、提供客服与售后及其他我们明确告知的目的。
  • 1.5.When you use Application’s Comment / Q&A function, your uploaded photos, comments, likes,and other information will be stored in our server, because the storage of such information is necessary for this function to work. We will store such information in an encrypted manner, and you may delete it at any time. We will not provide the above contents to any third party or use it for purposes other than implementing this function, unless you elect to do so or unless we are required to follow relevant laws and regulations.
    当您使用应用评论或问答 功能时,您上传的文字、照片、视频、评论、点赞等信息会存储在我们的服务器中,因为存储是实现这一功能所必需的。我们会以加密的方式存储,您也可以随时删除这些信息。除非经您自主选择或遵从相关法律法规要求,我们不会对外提供上述信息,或者将其用于该功能以外的其他用途。
  • 1.6.Third-party Service Information. The third-party service in the Application is provided by external third-party entities, and the Application cannot obtain the information generated by you when using such third-party service. However, if you have expressly agreed for the third party to obtain your information, the third party will obtain your information through Application’s programming interface. Refusing to provide such information may result in you being unable to use the above third-party service, but does not affect your normal use of Application’s other functions.
  • 1.7.When you use the Application with other interoperable software or hardware, providers of such software or hardware can, with your consent, obtain relevant information that you actively disclose or transmit on the Application. You should fully understand product features and information protection policy of other software or hardware before granting your consent.

In addition, in accordance with relevant laws and regulations and national standards, in the following circumstances, we may collect and process your relevant personal information without asking for your consent:

  • 1) When it is directly related to national interests such as national security and national defense, or it is directly related to major public interests such as public safety, public health, and public knowledge;
  • 2) When it is directly related to a criminal investigation, prosecution, trial or execution of judgments;
  • 3) In order to protect vital legitimate interests of you or of other individuals, such as right of life, property, and reputation, while it’s hardly to obtain the consent of the individual;
  • 4) When the personal information is disclosed to the public by yourself;
  • 5) When the personal information is collected from legally publicly disclosed information, such as legitimate news reports, government information disclosure, etc.;
  • 6) When it is necessary for entering into and/or performance of a contract to which you are the party;
  • 7) When it is necessary for maintenance of the safe and stable operation of the products or service provided, such as discovering malfunctions and/or troubleshooting products or service;
  • 8) When it is necessary for legitimate news reporting;
  • 9) When it is necessary for conducting statistical or academic research which is for public interest, and when the results of academic research or description are provided externally, the personal information contained is de-identified;
  • 10) Other circumstances as stipulated by laws and regulations.

Please note that at present, the Application will not actively obtain your personal information from a third party outside of ABI. In the event that we need to obtain your personal information indirectly from a third party for future business developments, we will inform the source, type and scope of the use of your personal information to you prior to obtaining such information. For example, where the Application requires to process personal information for a specific development which is beyond the scope of what you originally agreed to provide to a third party, we will obtain your prior express consent before processing your personal information; In addition, we will strictly abide by the relevant laws and regulations, and require that third parties guarantee the legitimacy of the information provided.

2. How We Use Information


We may use information collected by certain features for our other services. For example, we may use the information we collect when you use one of our features, and provide you with specific content in another service, including, but not limited to ads, information security tips for content you have read, indirect crowd portraits based on feature tags, and providing more accurate and personalized services and content.

In order to ensure the security of our Application, and to enable us to better understand the operations of our applications, we may record information such as your frequency of using our Application, crash logs, overall usage, performance data, and the sources that the Application is installed from.

Where we utilize your personal information beyond the scope of our collection statement or a direct or reasonable connection, we will inform you and obtain your prior express consent again before using your personal information in such situations.

3. The Location and Time Period of Storing Information


We will store user’s personal information collected within mainland China within the territory in accordance with applicable laws and regulations. In general, we will retain your personal information in the shortest possible time to fulfill the purpose of collection of such information. However, for the following purposes, we may change the retention period for the purposes of compliance:

  • To comply with the relevant laws and regulations;
  • To comply with court decisions, rulings or requirements of other legal procedures;
  • To comply with the requirements of relevant government agencies or other legally authoritative entities;
  • We have reasons to believe that we need to comply with applicable laws and regulations;
  • Reasonable and necessary purposes to implement relevant service agreements or this Policy, or to protect public interest and to protect personal safety and property and other legitimate rights and interests of our clients, ourselves, our affiliates, our users or employees.

Should the operation of our products or service terminate, we will inform you in the form of push notifications, announcements, etc., and delete or anonymize your personal information within a reasonable period of time.

4. Information Security


We strive to secure users' information to prevent information leakage, improper use, unauthorized access or disclosure.

We will use a variety of security measures to ensure the security of information within reasonable security standards. For example, we will use encryption technology (for example, SSL) and other means to protect your personal information.

We use ever-improving technical means to enhance the security of the software installed on your device to prevent your personal information from leaking. For example, we may perform partial information encryption on your device for secure transmission; to prevent viruses, Trojans or other malicious programs or website, we may collect the information about applications installed on your device or process information regarding the running application.

We have set up specialized management systems, processes and organizations to ensure the security of information. For example, we strictly limit the range of people who may access such information and require them to comply with the confidentiality obligations and conduct supervision.

In the case of information leakage or other incidents involving information security, we will initiate contingency plans to prevent the wide spread of security incidents.

5. Protection of Minors


This Application is not intended for people under legal drink age (juveniles who under 18 years old are forbidden to drink alcohol under Chinese law). Therefore, when you visit our Application, please confirm you are at least 18 years old. Meanwhile, we will perform age checks upon visiting the Application. If we later learn that a minor has provided us with personal information, we will delete it.
本应用不适用于不满法定饮酒年龄的人(在中国指未满18周岁的未成年人)。因此,在访问应用时,请确保您已年满 18 周岁。同时,我们在您访问应用时会进行年龄检查。如果我们事后得知未成年人为我们提供了个人信息,我们将删除该等信息。

6. Transfer of Data to Third Parties


We may share your personal information among members of ABI entities, and such sharing is subject to the Policy. Before we share the information with other ABI entities, we will estimate the legality, legitimacy and necessity of sharing information with such entities with commercially reasonable efforts.

At present, we will not actively share or transfer your personal information to a third party outside of ABI entities . If there are other circumstances in which your personal information is to be shared or transferred or where you require us to share or transfer your personal information to a third party outside of ABI entities , we will directly obtain or verify the third party has obtained your prior express consent to such share or transfer of your personal information.

We will not publicly disclose personal information collected by us. If we have to disclose such information publicly, we will inform you of the purpose of such disclosure, type of information disclosed and the sensitive information that may be involved, and obtain your prior express consent.

As our business continues to develop, we may engage in mergers, acquisitions, transfers of assets, etc. We will continue to protect your personal information and require new controllers to continue to protect your personal information in accordance with the laws and regulations and the standards as strict as required by this Policy and inform you of related information.

In addition, in accordance with relevant laws and regulations and national standards, in the following circumstances, we may share, transfer, or publicly disclose personal information without prior consent of the subject of personal information:

  • When it is directly related to national security or national defense;
  • When it is directly related to public safety, public health, or major public interests;
  • When it is directly related to a criminal investigation, prosecution, trial or execution of judgments;
  • When it is for protecting vital legitimate interests of you or of other individuals, such as right of life, property, and reputation, while it’s hardly to obtain the consent of the individual;
  • When the personal information is disclosed to the public by yourself;
  • When the personal information is collected from legally publicly disclosed information, such as legitimate news reports, government information disclosure, etc.

7. Your Rights


During your course of using this Application, in order to provide you with an easier way to access, change, delete your personal information while ensuring you with the right to withdraw your consent regarding the use of personal information and the right to cancel your account, we have provided you with the applicable function when designing the product. You may refer to the following operational Policy as linked. In addition, we have also set up a report and complaints channel(please contact privacy@cn.ab-inbev.com), in order to address your feedback in a timely manner.

8. Amendments


We may revise this Policy in due course. In the event where the terms of this Policy are amended, we will show you amended Policy by way of push notifications and/or pop-up windows when you log in or when the application version has been updated. Please note that we will follow the updated Policy to collect, use and store your personal information only after you have tapped on the consent button in the pop-up window.

9. Others


This Application is hosted in the People’s Republic of China(“PRC”). If you are attempting to access this Application from a physical location within the United States, Europe, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from the PRC laws, please be advised that your use of this Application is governed by the PRC laws and this Policy. To the extent you provide personal data through the Application, you are transferring your data to the PRC.

10. Contact Us


If you have any other complaints, suggestions, or queries regarding personal information of minors, please send your queries to privacy@cn.ab-inbev.com or to the following address:
Address: 28/F, Tower B, Chinese International Center, No.33, Zhongshan No.3 Road, Guangzhou, Guangdong Province, China
地址: 广州中山三路33号中华国际中心B座28楼
Blue Girl Beer
Jacky Chen

You can contact us by writing your queries, feedback and request for data. We may collect your name, e-mail address and your request details. Only mandatory details are your email address and request details, other details are optional to share with us. Your personal details will be saved only so that we can respond to your request, and will subsequently be deleted, unless there are legal requirements stipulating the retention of this data. We will review your queries as soon as possible and respond within thirty days after verifying your identity.

您可以通过填写问题、反馈和数据请求与我们联系。我们可以收集您的姓名、电子邮件地址和您的请求详情。只有您的电子邮件地址和请求详情是强制要求提供的信息,对于其他详情资料您可以选择是否与我们分享。您的个人资料将仅用于我们回复您的请求而被保存,除非有法律规定要求保留,否则该等数据随后将被删除。我们将尽快审核所涉问题,并在验证您的用户身份后的 30 天内予以回复。